23rd & Madison Launch Event

Madison Woolley aproached us in 2020 to help launch her brand 23rd & Madison and what a pleasure it was. We worked with Madi and our team to plan this activation on Sydneys favourite yacht.

For the event Pilot had organised Madi’s accomodation for the weekend at the Intercontinental Double Bay, with a Rolls Royce transfer for her to the event. The yacht held over 40 people on board, with custom styling, menu and decor as well as the vessle being branded in the 23rd logo. Guests arrived to a live saxaphone player and cocktail in hand as they stepped on board. Guests took photos and tagged @23rdandmadison in all their socials, promoting the launch of the brand.

A very sucessful luxurious event for the launch and elevated activation of 23rd & Madison. A great way to active the brand, showcase the collection and bring attention to 23rd and Madison.