Sabel Swim Launch Shoot

Sabel Collective was founded in Sydney Australia by Abbe Hull, she approached Pilot to help her launch the brand and bring her vision to life. This started with strategy meetings, securing a vision and planning then bringing this all together. We worked with one of our favourite photographers Josh Carr-Hummerston in an exclusive Sydney studio and styled by our team.

We brought together models, Make-up artists, and stylists to bring all of the elements together on the day, resulting in beautiful campaign shots, e-commerce shots and behind-the-scenes content for reels and pre-launch material.

The launch of Sabel Collective was a great success, and we absolutely loved being a part of their journey.